Micromax has launched the S301 smartphone which is the most affordable android device by the company. The device sports 3.5-inches FWVGA display and is powered by MediaTek Soc clocked at 1GHz single core processor with 512MB of Ram and 4GB internal storage with SD card slot that can hold up to 16GB. The smartphone runs on android 4.4.4KitKat and the company says it can be upgraded to Android 5.0 making the first low-cost device to run lollipop. There is 1.3MP rear camera and a 0.3MP front camera. 3G HSPA+,WiFi 802.11 b/g/n,Bluetooth 2.1, aGPS are built-in.
The company say that S-series smartphones are intended to first-time smartphone users to move away from feature phones. The company is currently selling close to 1.5 million 3G smartphones every month and has a share of 25% in the 3G category in India. Priced at 2,899 the device will come in black and white colors.