Back in July we reported a HTC device visiting TEENA requesting permission to sell in China. Today the company has officially announced the device in China with some decent specifications on board. The desire 728 sports a 5.5-inches HD(1280*720) IPS display accounting to 267PPI. Powered by MediaTek MT6753Soc clocked at 1.3GHz Octa-Core processor with Mali T720 GPU coupled with 2GB of Ram and 16GB internal storage and an SD slot for memory expansion.
There is a 13-megapixel primary camera with LED flash and a 5-megapixel selfie camera. Good thing about the smartphone is that it has fast charging feature for its 2,800mAh battery unit. Runs on Android 5.1.1 Lollipop with Sense U.I on top. Connectivity features include 4G LTE, Dual SIM, Bluetooth, WiFi, etc. Priced at $269 and no information regarding availability as of now.