Micromax canvas spark was a successful smartphone for the company, decent specifications combined with great pricing resulted in the decent number of sales. Micromax today has launched the sequel to Canvas spark i.e Spark 2 that sports 5-inches FWVGA(854*480) Display instead of the qHD display found on Canvas Spark. Powered by MediaTek 1.3GHz Quad-Core processor with 4GB internal storage and an SD card slot for memory expansion up to 32GB. Runs on Android 5.1 Lollipop out of the box.
Micromax Canvas Spark 2 features a 5-megapixel autofocus primary camera with LED flash and a 2-megapixel front camera for selfies and video calls. Connectivity features include 3G, Dual SIM, WiFi 802.11b/g/n, Bluetooth 4.0, GPS. A 1,800mAh battery powers the device. Micromax Canvas Spark 2 comes in Black color and is priced at Rs. 3,999 and will be exclusively available via Snapdeal from September 30th, via Flash sales.
Commenting on the launch, Vineet Taneja, CEO, Micromax said:
The Canvas Spark proved to be a huge success for Micromax, selling over half a million units in less than two months of its launch. With the Canvas Spark 2, we are yet again reaffirming our commitment to massify the smartphone and Internet usage in the country. Currently, smartphone penetration stands at 12% in the country and 3G adoption is also barely 10%, which presents a huge opportunity to upgrade. We believe that the e-commerce channel is also expanding and the 3-4K category will be the next frontier. Micromax with its strong brand presence and great product offering focused on democratizing technology, has historically cemented itself as the most preferred brand for the mass smartphone segment. With this launch, we are looking at adding a further impetus to this and drive the overall entry into smartphone category.