Obi-A San Fransisco Based smartphone company has announced the Obi SF1 smartphone in August since then the company has started expanding their smartphone market and today the company has launched the device in India. Obi mobiles was founded by John Sculley-Former Apple CEO. The Obi SF1 smartphone will be exclusively available via Gadgets 360 as Obi mobiles as invested $50 Million on NDTV’s e-commerce venture-Gadgets 360 degree. Obi SF1 comes in two different variants, but the difference is the RAM and internal storage-The 2GB Ram has 16GB internal storage and the 3GB Ram has 32GB internal storage. Priced at Rs.11,999 for 2GB Ram model and Rs.13,999 for the 3GB model.
Obi SF1 Specifications:
John Sculley, Obi Worldphone co-founder said:
Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.
Neeraj Chauhan, Co-founder and CEO of Obi Worldphone, said:
We are launching in India as there is a significant opportunity for Obi – each element of an Obi Worldphone has been designed with intention from the very beginning from the details of the industrial design to the custom UI that highlights the iconic silhouettes of the phone. And they reflect their birthplace: Silicon Valley, which carries a unique mind set and a way of doing things that creates original, no-compromise form and function products to help consumers step ahead. We have defined our offering around what is relevant to our target customers. The attempt is to deliver high quality, iconic designs at attractive prices.