Asus Zenfone Max Powered by Snapdragon 615Soc, Android 6.0 Marshmallow Launched in India

Asus has launched the Zenfone Max smartphone in India earlier this year; the company has launched a new variant of the same Zenfone Max that comes powered by Qualcomm Snapdragon 615Soc, it runs on Android 6.0.1 Marshmallow, and it packs in 2GB Ram while an another variant with 3GB Ram. This time around the company has also increased the internal storage from 16GB to 32GB. The 2GB Ram variant of the Zenfone Max is priced at Rs. 9,999 while the 3GB Ram model costs at Rs.12,999. Let’s now check out the specifications of the device in detail. It will be available through ASUS Exclusive Stores and retail outlets across India.


The all new Asus Zenfone Max sports a 5.5-inches HD (1280 X 720) IPS display and is powered by Qualcomm Snapdragon 615Soc clocked at 1.5GHz Quad-Core processor with Adreno 405GPU. It packs in 2GB of Ram and 32GB Internal storage while the high-end models packs 3GB Ram, both these models come with a MicroSD card slot for memory expansion up to 64GB. It runs on Android 6.0.1 Marshmallow with Zen U.I on top.

In the camera department, the device features a 13-megapixel autofocus rear camera with LED flash, f/2.0 aperture, Laser autofocus for fast focusing, and companies native low-light owl mode. Upfront, we have a 5-megapixel camera for selfies and video calls. Connectivity features include 4G LTE, WiFi 802.11b/g/n, Bluetooth 4.0, GPS. As mentioned earlier the key USP of the device, the 5000mAh battery is on board. Stay tuned for our unboxing and full review coming soon.

Peter Chang, Region Head – South Asia & Country Manager for ASUS India said,

Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.

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